What are the functions of packaging?

by admin

packaging has four functions:
(1) protect the packaged goods from risks and damage, such as leakage, waste, theft, loss, scattering, doping, shrinkage and discoloration. During the period from production to use, protective measures are very important. If the packaging can not protect the items inside, this kind of packaging is a failure
(2) provide convenience. Manufacturers, marketers and customers need to move products from one place to another. Toothpaste or nails can be easily moved in the warehouse in the carton. The inconvenient packaging of pickles and washing powder has been replaced by the current small packaging. At this time, it is very convenient for consumers to purchase and take home
(3) in order to identify, the product model, quantity, brand and the name of the manufacturer or retailer must be indicated on the package. Packaging can help warehouse managers accurately find products and consumers find what they want
(4) promote the sales of certain brands, especially in self selected stores. In stores, packaging attracts the attention of customers and turns their attention into interest. Some people believe that “each packing box is a billboard.” Good and packaging can improve the attractiveness of new products, and the value of packaging itself can also arouse consumers’ motivation to buy a product. In addition, increasing the attractiveness of packaging is cheaper than increasing the unit selling price of products.

Product packaging has three functions, namely, great protection for products, unit concentration and convenience. Based on these three characteristics of product packaging, packaging has four functions, namely, protecting products, facilitating no six, promoting sales and facilitating consumption
(I) protection of products
the protection of packaging reflects the purpose of packaging, that is, to protect products from damage and loss. The protection of packaging is mainly reflected in the following aspects:
1. Prevent product damage and deformation. The product packaging must be able to withstand the effects of various external forces such as impact, vibration, turbulence, compression and friction in the process of loading, transportation and storage, so as to form the protection of the inner products and have a certain anti vibration strength
2. Prevent chemical changes in products. In the process of circulation and consumption, the products are easily affected by moisture, mildew, deterioration and rust, which will affect the normal use of the products. This requires that packaging can block moisture, moisture, light and harmful gases to a certain extent, so as to avoid the adverse impact of the external environment on the products
3. Prevent harmful organisms from affecting products. Rats, insects and other harmful organisms are very destructive to the products. This requires that the packaging can have the ability to block the invasion of mold, insects and rats, and form a protective effect on the inner products
4. Prevent foreign matters from mixing, dirt pollution, loss, loss and theft
(II) unit containerization
packaging has the feature of concentrating products in a certain unit. The size of the packaging unit depends not only on the production situation of the enterprise, but also on the needs of logistics and consumption. Generally speaking, the packaging requirements can be divided and reassembled to meet the needs of various shipping conditions and goods distribution
providing convenience for product circulation and consumption is a necessary feature of reasonable packaging. Therefore, the size, shape, packaging materials, packaging weight, packaging marks and other elements of product packaging should create convenient conditions for transportation, storage, acceptance, loading and unloading, measurement, sales and other operations. At the same time, the packaging disassembly and assembly itself can be simple and fast, and the packaging materials after disassembly and assembly should be easy to handle.

(1) protect commodities
the protection of commodity packaging is the most basic and important function of commodity packaging, that is, packaging can protect commodities from damage and loss
(2) convenient storage, circulation and consumption
a very important function of commodity packaging is to unify the appearance of commodities with different shapes, whether they are circular. Spherical or other shaped goods can be packed in regular boxes, which is convenient for stacking, counting and container without collapse, thus bringing great convenience to storage and circulation. At the same time, packaging also brings great convenience to consumers, such as easy purchase, carrying and use
(3) stimulate consumption and promote sales
the decoration design of commodity packaging is one of the good promotion means. Exquisite packaging can attract the attention of consumers and arouse people’s consumption desire, so as to promote sales. At the same time, packaging can be used to introduce and publicize goods, so that people can understand this kind of goods and become silent promoters of goods.

box bag to answer

click the video

Related Articles

Leave a Comment